At The Creative Group, we’ve been taking a look at our favourite marketing campaigns of the year so far (Yes we know! where has the time gone!?). So keep a look out this week, as each day, we’ll be releasing a new blog post, taking you through our top 5 marketing campaigns of 2017 so far.
So, without further ado, let’s start off with number 1 – the Labour Party’s social media campaign
Perhaps the most controversial on this list! However, regardless of whether you believe in or support their political views, as a marketer you cannot deny that there aren't a few lessons we could all learn from Labour’s
In a bid to capture the attention of the aged 18-24 demographic, Labour launched a social media strategy, partnering with grass roots company Momentum. Stats showed that just over 12.5 million people saw at least one of the Momentum videos through social media and reportedly only spent £2,000 to achieve this.
Another part of the campaign was their clever use of Google Advertising. Instead of simply bidding on keywords that would be relevant to their constituents, they also implemented a competitor strategy by creating specific ads for people searching for The LiB Dem Manifesto – What You Need to Know – Labour.org.uk’
So what can we take away from this? Two things!
Lesson number 1 – Facebook advertising is a great way to increase your brand awareness and your levels of engagement on a relatively low budget.
Lesson number 2 – Google Adwords is a powerful tool to capture active search traffic. In competitive markets, it’s important to include competitor strategy into your Google Adwords. By understanding how and why people are searching around your brand, you will have a better understanding of how to structure your PPC campaign.
To find out how PPC can help your business contact us at firstname.lastname@example.org or for all the latest news follow us on Twitter and Linkedin.
...Check out number two on our list, Beefeater Gin's major brand refresh here!