Our top 5 marketing campaigns of 2017 (so far) - No. 5, TV2’s ‘All that we share’ Danish TV Ad

Blog Post
July 12, 2017

Last but not least, was the video that took the Internet by storm for giving everyone the ‘feels’ for its message around unity with TV2's 'all that we share' campaign.


The campaign from the Danish television broadcaster was aired on January 27th to mark International Holocaust Remembrance Day. The video shows a group of Danes how they may have more in common than they think.…If you’ve not seen the video, then be prepared for a serious spoiler alert!

The video goes onto poignantly the original groups quickly disappear and new mixed groups are formed. Essentially ripping apart the ‘us and them’ narrative. The emotive video has now been viewed over 4 million times worldwide on youtube


Watch the full video here: https://www.youtube.com/watch?v=jD8tjhVO1Tc

Why do we love this?


Reason 1) Whilst showing the power of the human spirit, we think it’s a fantastic example of how good quality video content can amplify your brand reach.


Reason 2) Released in a time of intense and growing division, this ad was exactly what the world needed – a reminder that if we try, we’re more likely to find commonality than difference. 


We really loved doing this list, because it really shows that no matter what sector you’re in, you can gain insight and inspiration from lots of different brands! So, whether it’s PPC, design, sponsorships or even market entry you’re interested in at The Creative Group we can help.  To find out about how The Creative Group can help your business, get in touch at hello@thecreative.group or stay up to date on the latest news follow us on LinkedIn and Twitter.


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